Our Philosophy

Formora began with one belief: everyday tools should create calm, not chaos. With backgrounds in mental health, product design, AI, and fashion, we build tools that reduce friction, from wardrobe management to daily notes. Every detail follows three principles: tasteful, practical, private by default.

Our Team

Yinquan Jia - Chief Financial Officer

Yinquan serves as Chief Financial Officer at Formora, managing financial planning, budgeting, and cash flow operations across Kloset and Paw Paw Notes. He prepares financial forecasts and monthly reporting, tracks budget variance and unit economics, and oversees vendor payments and expense controls to support compliant operations. He also supports capital allocation decisions and maintains documentation for payroll readiness and financial processes as the company scales.

Jacqueline Hammer - Program Director

Jacqueline serves as Program Director at Formora, providing structured supervision and performance evaluation for program staff and core operational initiatives. She sets quarterly objectives and delivery milestones, reviews program documentation and workflow outputs, and conducts regular check-ins with written feedback and formal evaluations. She approves major program changes, confirms that deliverables meet internal standards, and ensures training objectives and measurement criteria are executed consistently across teams.

Yilin Kong - Program Specialist

Yilin serves as Program Specialist at Formora, supporting program execution across Kloset and Paw Paw Notes. She coordinates user research, maintains program documentation, and develops structured workflows and reporting that improve consistency and user outcomes. Her background in mathematics, risk management, and behavioral science supports an analytical, human centered approach to program design and evaluation. Her work is reviewed under Formora’s program supervision and evaluation framework.

Mission.

Create everyday tools that trade chaos for clarity.

Vision.

Build a Home OS that is
effortless, delightful, and private by default.

Values.

Human > Hype · Tasteful Simplicity
Privacy by Default

Kloset Beta V1

Dec 12th, 2025

Partnerships &
Exploration

Paw Paw Notes Beta V1

Dec 12th, 2025

There is more to come!
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